Google's Universal Analytics embraces mobile for bigger data picture

01/31/2013 | ClickZ

Mobile is just one key factor in Google's Universal Analytics, which the company says is the next stage of its Google Analytics. "We wanted to create a platform that could create a holistic and wide view [for consumer data]. ... The whole idea is that mobile is a part of every piece of data," Google Analytics advocate Justin Cutroni said in his presentation at MMA Forum.

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