Maintaining your good reputation online

01/31/2013 | PCWorld · CBS MoneyWatch

It's natural to want to defend your business when upset customers post negative comments on social media. But knowing when to respond and when to walk away is key, writes Christopher Null. Sometimes responding will simply encourage stubborn commenters to continue posting. Consider a more positive approach and bury the negative comment with new posts of your own, he writes.

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PCWorld · CBS MoneyWatch

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