Collectively consumers will spend 5.7% more on Valentine's Day this year than last, and celebrants say they'll spend more on everyone from parents and children to teachers and pets, while spending a bit less on their significant others, according a survey from NRF and BIGinsight. "Valentine’s Day remains one of the biggest gift-giving holidays of the year, and although consumers will be conscientious with their spending, it’s great to see that millions of Americans are still looking forward to celebrating with their loved ones," said NRF President and CEO Matthew Shay.
NRF: Consumers will spend to show the Valentine's Day love
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