Survey: Google is marketers' favorite media company

01/31/2013 | Advertising Age (tiered subscription model)

Google has overtaken ABC as marketers and ad agencies' favorite media company, according to the latest Advertiser Perceptions study. That's potentially good news for online publishers -- and bad news for traditional media -- as marketers plan their 2013 campaigns. "This is the first time that a digital-media company has made it to the top," said Ken Pearl, CEO of Advertiser Perceptions.

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