Tips to reach the 7 types of Valentine's Day shoppers

01/31/2013 | Multichannel Merchant

Identifying the seven types of Valentine's Day shoppers is the first step toward crafting content likely to convince consumers ranging from starry-eyed romantics to old lovers looking to rekindle their ardor to shoppers content to spend on friends and pets to make an online purchase, says Chad Blodgett, vice president of business development at Rakuten MediaForge.

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