Want a better social strategy? Try hiring a poet

01/31/2013 | SmartBrief/SmartBlog on Social Media

General Mills didn't hire self-anointed social media gurus when it wanted to unify its brands' social presences; instead it hired poets, a psychologist and a nonprofit worker, Andy Sernovitz writes. The aim was to build a community, not simply a marketing task force, social media engagement manager Aaron Miller says.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY