When should you add a new product?

Magnet Forensics has seen strong demand for its crime-detection tool, called Internet Evidence Finder. But founder Jad Saliba is unsure of what to do next: He wants to develop another product, but he is concerned about diverting resources from his core offering. Experts say a customer advisory group could help Saliba make the right decision, and they suggest avoiding new products that do not complement the original.

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