Consumers asked to weigh in on product design

02/1/2005 | Forbes

Feeling pressure to speed products to market and succeed, companies are using technology to garner consumer input on everything from product names to packaging design. Dannon USA solicited online input from yogurt eaters for its Carb Control product, while Yum! Brands' Taco Bell found out their customers wanted an "indulgent" new burrito, not a low-calorie one.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA