6 types of customers and how to sell to each one

02/1/2012 | Entrepreneur online

It's important to modify your sales process based on your customers' motivations for buying your product, Jane Porter writes. For example, some customers want to establish a long-term relationship, she notes. "To demonstrate your willingness to devote time to a customer, you need to meet face-to-face and get to know them beyond simply their business needs," Porter writes.

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