Ask fundamental questions to bring B2B into focus

02/1/2012 | iMedia Connection

Business-to-business marketers can focus their efforts better by using the Peter Drucker method of first asking the right questions. Figuring out the basics, such as who the company's customers really are and how to best interact with them, will influence secondary decisions surrounding content creation and social media strategies for marketing purposes.

View Full Article in:

iMedia Connection

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY