Business-to-business marketers can focus their efforts better by using the Peter Drucker method of first asking the right questions. Figuring out the basics, such as who the company's customers really are and how to best interact with them, will influence secondary decisions surrounding content creation and social media strategies for marketing purposes.
Ask fundamental questions to bring B2B into focus
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||