Ask fundamental questions to bring B2B into focus

02/1/2012 | iMedia Connection

Business-to-business marketers can focus their efforts better by using the Peter Drucker method of first asking the right questions. Figuring out the basics, such as who the company's customers really are and how to best interact with them, will influence secondary decisions surrounding content creation and social media strategies for marketing purposes.

View Full Article in:

iMedia Connection

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO