Clubs need to mix it up in order to stay relevant

02/1/2012 | Golf Inc. magazine

Knowing how to appeal to today's consumer is key to the survival of private clubs, and catering to the lifestyle the modern family is central to this philosophy. "Clubs have to wake up to the fact that it's not all about golf anymore," said ClubCorp CEO Eric Affeldt, who explained that clubs need to add a mix of amenities to keep families entertained.

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Golf Inc. magazine