How shirts and hats can be effective marketing tools

02/1/2012 | ClubAndResortBusiness.com

Merchandise that features a club's logo is often a best-seller in the pro shop, and it can act as a marketing tool when used strategically. Make sure your club's logo is simple and easy to read before plastering it on hats and shirts -- logo changes can be confusing and even work against your club's marketing strategy.

View Full Article in:

ClubAndResortBusiness.com