CEO discusses Chobani's early days

02/1/2013 | Bloomberg Businessweek

Hamdi Ulukaya, the CEO of Chobani, says the company's first plant was an 84-year-old facility that he bought from Kraft Foods after seeing a postcard advertisement. The first employees were four former Kraft workers and a yogurt-maker from Turkey. At first, Chobani focused in particular on its packaging to make up for its lack of advertising money, Ulukaya says.

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