Director details Taco Bell's partying seniors spot

02/1/2013 | Advertising Age (tiered subscription model)

Biscuit Filmworks' Noam Murro is the man behind the "Viva Young" Super Bowl ad for Taco Bell, which shows an elderly crowd sneaking out of a retirement home to cause trouble, get tattoos, go dancing and finish the night with some tacos. "There was no humor injected here. There was authenticity injected, and hopefully the one thing that changes here is the chromosome of age. If you substitute this with kids, you'd just have a cool piece," Murro says in this interview.

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