Strict U.S. carrier testing will force BlackBerry to wait

02/1/2013 | Bloomberg Businessweek · Mashable

BlackBerry will not be able to introduce its Z10 smartphone in the U.S. until mid-March -- one month behind the U.K. -- because domestic carriers put handsets to more rigorous testing than their overseas counterparts, according to analysts. They said BlackBerry's delays in rolling out the phones will cause the company to miss a crucial opportunity to advertise during this Sunday's Super Bowl telecast. Also, BlackBerry said it will alter its marketing approach to reach out to more women, especially "working moms."

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Bloomberg Businessweek · Mashable

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