Viacom sets new programming course for Nick, MTV

02/1/2013 | Broadcasting & Cable

Viacom hopes to regain its place among younger viewers by developing a new slate of preschool programming for Nickelodeon and a more diverse, post-"Jersey Shore" block for MTV. Key to this new approach is speeding up show development, Viacom CEO Philippe Dauman said. Audiences "want new shows and new episodes in faster cycles and so we're delivering it on our networks, accelerating development timelines and production to accelerate our ratings turnaround," he said.

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