What word-of-mouth marketers can learn from latest viral sensation

02/1/2013 | BostInno (Boston)

A video called "Pep Talk" starring 9-year-old Robby Novak offering inspiring life lessons has garnered 5.5 million YouTube views since its release Jan. 24. The success of Novak's video should teach marketers who want to get fans talking not to settle for pumping out boring content, writes Molly Delaney. Instead, marketers should focus on developing a simple message that resonates well via social channels.

View Full Article in:

BostInno (Boston)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA