WOMM expands Carnival's market in Australia

02/1/2013 | TravelWeekly.com.au (Australia)

Carnival Australia says word-of-mouth-marketing is helping the chain thrive following a recent expansion. The company has worked hard to tailor its service to the needs of Australian cruisers, a strategy that has been particularly effective at attracting first-time cruise ship passengers, said managing director Jennifer Vandekreeke. She noted that this group represented 60% of the ship's sold-out bookings for the spring months.

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