Miller Lite consolidates $180M business with CP+B

02/2/2006 | Wall Street Journal, The

In a departure from the practice of using several competing agencies, SABMiller plc announced that Crispin Porter + Bogusky will handle the bulk of creative work for Miller Brewing's Miller Lite brand. CP+B is taking over work that was once up for grabs among WPP Group's Ogilvy & Mather, Interpublic Group's Martin Agency and Wieden + Kennedy. Miller's CMO Tom Long cited CP+B's "capability of working across all media" as a determining factor in awarding the account.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY