Food manufacturers rev up for big game

02/2/2007 | Bloomberg Businessweek

Food companies from Frito-Lay to Kraft Foods and ConAgra are ramping up production of chips, frozen pizza and hot dogs in anticipation of increased Super Bowl Sunday sales. Kraft's frozen pizza brands experience a 25% boost every year as the big game approaches, and Philadelphia Cream Cheese and Velveeta sales each increase 32%.

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