Don't forget to dream, says innovation expert

02/2/2010 | Bloomberg Businessweek

Companies should put more of their energy into "ethical innovation," focusing not just on improving the bottom line but also on saving the world, says Glenn Llopis. Too many innovators forget their dreams as they find their feet in the business world, Llopis argues, and that's bad both for the planet and for their companies. "In the end, connecting your product or service to a social cause is what gives your company authenticity," he notes.

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