Greg Greeley, retail vice president of Amazon Europe, explains that the European Commission is weighing rules that would restrict shoppers' choices. The rules would make it possible for manufacturers to discriminate against pure-play online retailers. "European consumers must be able to choose the combination of shopping methods and sellers that best serves their needs," Greeley writes. "Even more, they must be granted the freedom to shop throughout the EU and enjoy the increased choice, availability, convenience, and competition that e-commerce offers."
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