Master the zen of marketing

02/2/2011 | Grow Smart Biz

Spa services have remained strong even amid the recession. The lesson for marketers: "[J]ust focus your marketing message on how your product or service helps eliminate, reduce or ease stress," Rieva Lesonsky writes. Whether you sell to businesses or consumers, Lesonsky offers six questions to help tailor your message to a stressed-out market.

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