Fandango movie-ticket buying is touted as a tag on ads

02/2/2012 | Advertising Age (tiered subscription model)

Online movie-ticketing service Fandango, which is owned by Comcast's NBCUniversal, is getting some valuable screen time on movie ads airing during Sunday's Super Bowl. Movie execs want the practice of linking trailers to movie-ticket sales to become ubiquitous.

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