Kellogg adds heart-healthy logo to 9 cereal varieties

02/2/2012 | Progressive Grocer

Kellogg is adding a Heart Healthy Selection logo to nine kinds of cereal, including Raisin Bran and Smart Start. "We know that these great brands have been longtime favorites," said Dick Podiak, director of adult cereal marketing. "Now we've added the Kellogg's Heart Healthy Selection logo on the front panel of these products, so people can easily make the right choice when they're seeking a heart-healthy breakfast."

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