Nestle Swiss launches five new novelty gift packs

02/3/2009 | PackagingNews.co.uk (U.K.)

Nestle Swiss will expand its range of six airport-targeted chocolate flavors to include five novelty gift packs made from Stora Enso board. "In travel retail, we don't have big marketing budget for television or print advertising, so we focus on appealing packaging," said the brand manager of Nestle International Travel Retail.

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