4 more tips for aligning sales and marketing:

02/3/2012 | Inflexion-Point.com (U.K.)

Salespeople often don't see the value in sales and marketing alignment, writes Bob Apollo. To address this issue, create a combined sales and marketing plan and determine how many prospects are needed, he writes. Afterward, measure your results to keep tabs on the progress of your alignment efforts.

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Inflexion-Point.com (U.K.)

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