Arcade gaming on Android platform leads ad impressions

02/3/2013 | VentureBeat

Android devices accounted for 64% of all gaming ad impressions counted in Millennial Media's Mobile Mix report. Gaming topped all other categories in the report, with arcade-style games proving to be the most popular format, totaling 30% of ad impressions. Despite the rise of table computers, the report says almost 3 in 4 ad impressions were generated by smartphones.

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