Data show Australian marketers betting big on mobile

02/3/2013 | Marketing Mag (Australia)

Australian advertisers are splitting their mobile search spending evenly between smartphones and tablets, and they are spending record amounts on mobile search marketing, according to data from Marin Software. Australia generated the highest number of clicks from mobile of any country included in the survey, with 26% of total clicks coming from tablet and smartphone divices combined.

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Marketing Mag (Australia)

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