Some Chrysler ads to feature all three brands

02/4/2009 | Advertising Age (tiered subscription model)

Chrysler, as part of a shift in which its 3,200 dealers will sell all three of its brands, this year will offer more ads showcasing Dodge, Chrysler and Jeep together. At the same time, the automaker's agency, Omnicom Group's BBDO, Detroit, still will be charged with developing campaigns for the individual brands that emphasize gas mileage, quality and five-star safety ratings, according to this article.

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