Brands turn to Twitter after Super Bowl power outage

02/4/2013 | Advertising Age (tiered subscription model)

Brands quickly took to Twitter to riff on the Super Bowl's prolonged power outage. Bud Light and Speed Stick looked to promoted tweets linked to the words "power outage"; Oreo and Tide posted graphics linked to the issue; and Audi tweeted an offer to send some LEDs to the Superdome, which it noted was sponsored by fellow luxury auto brand Mercedes-Benz.

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