Fiksu extends optimization tools to Facebook mobile-app install ads

02/4/2013 | TechCrunch

Application marketing company Fiksu is expanding its optimization tools to Facebook mobile-app install ads, offering a REST-based application programming interface "that allow granular control and refinement" of the ads, Sarah Perez writes. The move follows client requests for more social media integration, according to Fiksu Vice President of Business Development Craig Palli.

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