How SEO tactics can improve your jobs website

Knowing how Google and other search engines determine whether links are relevant can help you increase the online visibility of your jobs website, Mike Temkin writes. For instance, when creating job titles, choose keywords that people would likely use while performing a job search. Also, keep popular job links active for a while after they close. "We do not want to serve up dead links when we're trying to get the search engines to trust us," Temkin writes.

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Shaker Recruitment Advertising & Communications Blog