Pepsi pokes at "Coke Chase" in video; Coca-Cola responds

02/4/2013 | Adweek/AdFreak blog

Pepsi looked to knock down Coca-Cola's "Coke Chase" commercial aired during the Super Bowl by releasing a video hours before the game featuring actors supposedly in the Coke spot trying to extract a Pepsi Next from a broken vending machine. Coke quickly issued a response video, mentioning that "imitation is the most sincere form of flattery."

View Full Article in:

Adweek/AdFreak blog

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA