Physician videos pay off, health system exec says

02/4/2013 | Healthcare Marketer blog, The

Inova Health System's physician videos are the most-watched videos and have good click-through rates to Inova's website, says Chris Boyer, Inova's recently departed director of digital marketing and communications. "Videos allow doctors to introduce themselves and their expertise in a way static photos can never provide," Boyer said. "They can provide an emotional connectedness" with patients, family members and referring physicians, he said.

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Healthcare Marketer blog, The

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