Smartphones seen bringing it all together for digital marketers

02/4/2013 | Star Publications (Malaysia)

Smartphones offer marketers an unparalleled means of reaching consumers, especially in Asia, TNS global executive James Fergusson said at an event last week in Kuala Lumpur. "Mobile phones connect location, voice, social and m-commerce more than any other device. Mobile is becoming the centre of digital. If you are a market research supplier, mobile has to be your primary area of investment. If you don't have a mobile strategy, you're not going to grow," Fergusson said.

View Full Article in:

Star Publications (Malaysia)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA