Social media engagement a must for restaurants

Some restaurants forbid taking pictures of their food -- but those eateries are missing out on a valuable opportunity to let customers serve as brand ambassadors, writes Ken Mueller. While social media takes control away from a brand looking to manage every aspect of its marketing, it offers a valuable opportunity for word-of-mouth marketing, so brands can't afford to skip out on a conversation that will happen online regardless of whether they participate. It's much more positive to encourage fans to talk about you to WOMM, Mueller adds.

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