Super Bowl Ad Meter: Sentiment wins the day

02/4/2013 | USA Today

A sentimental Budweiser spot showing the reunion between a Clydesdale horse and the man who raised it from a foal topped the USA Today Ad Meter of Super Bowl commercials. A Tide ad that depicts a man getting a "miracle" Joe Montana stain on his 49ers jersey before his wife washed it out, with a wink to the Ravens, came in second. Chrysler spots for Ram trucks and Jeeps, tributes to farmers and troops, respectively, ranked highly in the annual poll as well. "Sexy babes sipping soda or ogling guys just don't have the Super Bowl thrill any longer," writes Bruce Horovitz.

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