Super Bowl blackout turns into viral gold for Oreo

02/4/2013 | BuzzFeed

Oreo took advantage of the Super Bowl's third-quarter blackout, sharing an image on Twitter captioned with the words "You can still dunk in the dark" that was retweeted thousands of times. Marketing agency 360i attributed the spur-of-the-moment ad's success to a "mission control" it established with Oreo brand executives during the game that enabled the agency to seek lightning-fast approval. "When all of the stakeholders come together so quickly, you've got magic," said 360i President Sarah Hofstetter.

View Full Article in:

BuzzFeed

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL