Travel-show attendees emphasize need for specialization

02/4/2013 | TravelMarketReport.com

Veteran travel agents who attended The New York Times Travel Show in January offered advice for agents looking to expand their business, such as the need for specialization and a strong online presence. "You have to figure out if you're going to be a destination specialist, or a type of travel specialist. And you need to travel yourself. When you can tell someone exactly what the air smelled like or how the food tasted, you can put them in a place to want to experience the trip," said John Peters, president of USA Today's Travel Media Group.

View Full Article in:

TravelMarketReport.com

Published in Brief: