Column: Customer service should build trust

02/5/2012 | 4Hoteliers

Training customer-service representatives to evoke a sense of trustworthiness will greatly aid in gaining customers' respect and loyalty, writes Jeff Mowatt, a customer-service strategist. "With this approach, the customer feels like he's getting personalized service from an accountable professional. The customer gets respect and gives it in return," Mowatt writes.

View Full Article in:

4Hoteliers

Published in Briefs: