New look of McDonald's varies by region

02/5/2012 | Seattle Times, The

McDonald's is taking regional preferences into account as it remodels its stores worldwide, using a variety of architectural styles to fit each market. Stores in Asia keep the red-and-white color scheme but take on a "futuristic" style, units in Europe have updated versions of the traditional double-mansard roof, and U.S. stores are redesigned using an arcade style and a single golden arch.

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Seattle Times, The

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