Colgate weans its pet foods off artificial ingredients

02/5/2013 | Wall Street Journal, The

Colgate-Palmolive's Science Diet dog foods are doing poorly in the market because of a shift in consumer preference away from scientific, lab-created branding to products with flavors and ingredients more fit for humans. So the company's pet food division, Hill's, is putting out a line called Ideal Balance, cutting out corn, wheat and soy in favor of chicken, salmon and vegetables. It has also removed some of Science Diet's artificial flavorings and is more prominently displaying the brand's natural ingredients.

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