How much money should you be spending on sales and marketing initiatives? The answer, according to Jeanne Rossomme, president of RoadMap Marketing, is generally around 10% of your revenue. In addition, you should reserve about one-fifth of your time for sales and marketing. "Included in this time are cultivating relationships via social media and networking, bringing on distributors and salespeople, and managing marketing campaigns," she writes.
Developing a marketing budget for your small company