Packaging as "mirror of society"

02/5/2013 | Packaging Europe (U.K.)

In discussing beverage packaging trends, Petra Westphal, of the German trade show drinktec, said packaging is a "mirror of society" that must be tailored to the product and consumer. For example, she said, single-person households prefer single-serve packages, and packaging for on-the-go consumption is on the rise.

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Packaging Europe (U.K.)

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