Publicis forms single global network from Digitas, LBi

02/5/2013 | Advertising Age (tiered subscription model)

Publicis is forming a single global digital agency network as it combines Digitas with Amsterdam-based LBi. The new 5,700-employee strong DigitasLBi will be headed by LBi chief Luke Taylor. "Its biggest operation will be in the U.S., which has roughly half of the total of employees, but other hubs of the combined operation include the U.K., where there are 700 staffers; Germany, where there are 450; and India, where there are 400," writes Rupal Parekh.

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