Quiznos sees 20% coupon-redemption boost with mobile campaign

02/5/2013 | QSRWeb.com

Quiznos realized a 20% increase in coupon redemptions with a targeted mobile campaign in the Portland, Ore., area. The campaign, which ran in November and December, was launched with Sense Networks. The campaign targeted consumers in the 18- to 34-year-old age bracket who had visited similar restaurants.

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