White Castle offers geo-sensitive SMS coupon alerts

02/5/2013 | MobileCommerceDaily.com

Consumers who opt-in can now receive SMS coupon alerts from White Castle whenever they're between one and five miles of one of the chain's restaurants. The new Text2Crave service takes advantage of SMS, which is "known to have the highest redemption rates -- dwarfing those of all of all other forms of distribution, including direct mail, newspaper ads, mobile applications, television commercial and mobile banner ads," said Shuli Lowy, marketing director at Ping Mobile.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY