Doritos Super Bowl ad wins with YouTube voters

02/6/2009 | Adweek · Advertising Age (tiered subscription model)

YouTube voters named the "Free Doritos" ad as the top Super Bowl spot, and Google said searches for "Doritos" jumped 4,300% the day after the game. Also in the top five: E*Trade, CareerBuilder.com, PepsiMax and another Doritos spot, the "Power of Crunch." AdAge reports that "Free Doritos" spot claimed third place in Nielsen IAG's list of "best-liked" SuperBowl ads, while a Budweiser spot featuring a Clydesdale jealously competing with a Dalmatian was the best-liked ad.

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Adweek · Advertising Age (tiered subscription model)

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