When brainstorming sessions end badly, it's often because those involved failed to correctly identify the problem they were trying to solve. People tend to see problems through the lens of their specific skill sets, writes Mitch Ditkoff, so it's important for session organizers to be clear about the topic under investigation. "Make the effort to identify the REAL issue before asking for ideas. If it's the WRONG QUESTION you present, no amount of idea generation is going to make a difference," Ditkoff warns.
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